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The following is a promo poster design for a great ongoing special, Latte Tuesdays, held at McGill Ghetto’s urban cafeteria – Milton B.
We start by planning a concept for an appealing advertisement that would be efficient for the target audience. To accomplish this, we take numerous product shots in various angles and lighting. We sort the photos and the best one is selected as the main subject for the layout. Then, we merge the primary image with some details from the remaining shots. This creates a more balanced and organic composition.
Once they are in place, we enhance the overall quality by tweaking the contrast, color and exposure. Textures and filters are added to blend everything in. When the adjustments are done, we create a clean, professional layout design and use matching serif fonts for the text. The final outcome has a warm, inviting, and relaxing feel that matches the presented product.
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